Stories From BizCatalyst Coaching

 

Planning Pleasant Outcomes

image Ahhhh, the forgotten gift of planning. At the end of each year, business comes screaming into the finishing line with long lines and Christmas tune stuck in your head. Propelled by the massive marketing machine that larger corporations have set-up to support their big sales pitch surrounding Christmas. January, for most businesses is a slower time and presents the perfect time to do a little housekeeping. Choosing to create a plan, formally or informally, for your business future has several key points that build immediate value for the daily operations of your business and the longer term value that a business creates to support the succession from one owner to the next. These plans should:
  • Focus efforts towards the greatest gain (Business landscapes change)
  • Compare results and activities from one year to the next (Compare year over year results)
  • Communicate goals and expectations for staff (Provide purpose & leadership)

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Vancouver Island’s Business Entrepreneurs

image Vancouver Island is a renowned destination for its vast selection of activity and diverse beauty. This sliver of land on the West Coast of Canada has been a tourist and retirement mecca for many decades, and this trend continues growing rapidly. Yet, “Our” Isle has another side that few consider, and even fewer dare to experience. Living and working on Vancouver Island to build a family future is an incredible, challenging opportunity. It is a distinct and rewarding lifestyle choice that requires patience, tenacity and creativity, and is easily within the reach of many, especially those who dream beyond. Are you a business owner, health practitioner or technology focused business? How about service delivery in consulting, food, accommodation, seniors or home maintenance? Entrepreneur? Definitely!

Vancouver Island Business

Island lifestyle provides a quality balance of family living and business opportunities. We offer excellent proximity to major markets like our Provincial Capital in Victoria or, Vancouver, Calgary and Toronto. Admittedly, sometimes it takes a little more effort, but the rewards are a richer balance in lifestyle.

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Websites That Communicate Awesomely

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WHAT IS A WEBSITE?

A website seems to be too many things, to too many people. After all the 1’s and 0’s, the Content Management System, Search Engine Optimization and Marketing, Semantic Organization, Wire-frames, Keyword Strategy, HTML, Cascading Style Sheets, User Interface Design and many other important and distinct industry terms, a website is still just one thing. When completed properly, with industry best practices, the efforts to design an incredible and effective website is a formula, not voodoo magic and witchcraft. Although, there might be a bit of pixie dust in there somewhere. Ultimately, a website can and should, be boiled down to its simplest form first: Websites are tool for Marketing & Communication. A website allows instant credibility and once slicked up can substitute for a professional store front, which is especially important if your business is home based, or your actual location is a little run down. You can bring your wares directly into the bedrooms of your customers and allow them to explore and interact at their leisure without pressure, and you can track every movement they make. A little big brother-ish admittedly, but this is valuable business intelligence that you can leverage to make more money, while spending less.

A Purposeful Website?

Likely a common thought around business website is what is the purpose? Many business choose to have a simple online presence that stands in for a slightly more sophisticated, interactive brochure. Here are my contact numbers, this is what we do, these are the people who work here, etc. This information is critical and the foundation of a website, but it does little to capitalize on the wide variety of larger purposes, such as:
  • An extension of your marketing
  • To enhance perception of your business
  • Better customer service

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Grid Based Responsive Layout

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Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI.

Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.